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This website has the following in the web site, "Training Breeding Sales Information." Our analyzers analyzed that the web site also stated " People often ask me why I chose Icelandic Horses." The Website also stated " Ive always gravitated toward the more exotic and unusual. The Icelandic Horse is certainly not mainstream, and lured me with its smaller size, reputation for gentle temperament, and smooth gait called the tolt. I also appreciate that they come in almost all known horse colors and I find the long thick manes and tails especially attractive if challenging to maintain." The website's header had Icelandic horses as the most important search term. It was followed by horse, Iceland, and breeder which isn't as highly ranked as Icelandic horses. The next words they uses is stallion. sales was also included and might not be understood by search crawlers.